Privacy policy

This Privacy Policy describes how and why we collect, use, store, and process personal data. The terms "we", "us" and "our" refer to Keel LLC. Keel LLC is the data processor and data controller for all information collected through the website.' Personal data’ means any information relating to an identified or identifiable natural person. An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person. We commit to processing your personal data fairly, lawfully, and transparently. In the spirit of data privacy principles, we will only collect and use your personal data for the following purposes, to:

• Provide our products and services
• Improve our products and services
• Make our marketing more relevant
• Meet our legal responsibilities

For purposes of this Privacy Policy, "you" and "your" means you as the user of the services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy. 

Please read this Privacy Policy carefully. By using and accessing any of the services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.

Personal Information Collected

Depending on the type and level of engagement you have with us, we may collect the following categories of personal data:

• User Data
  
  • Such as your full name, date of birth, email address, phone number, city, state, and any information submitted to be included on a watch badge. This includes medical conditions or any other data that you voluntarily provide to us. 
• Billing Data
  • Such as payment preferences, address, bank account details.
• Communication Data
  
  • Includes any interaction with you using one or multiple of following: web forms, direct messages, emails, posts, direct messages or phone conversations. 
• User Feedback
  • While using our services, occasionally you may be asked to provide feedback. Providing this feedback is entirely voluntary and optional. 

When you visit and use our website, we collect technical data such as:

• Usage data: (if permitted) we collect certain information related to your device, such as your device’s IP address, what pages your device visited, and the time that your device visited our website (for more information please see 'Our Use of Analytics' section)
• Cookies: (if permitted) your IP Address and other information provided to us by cookies. 

While our services are designed for a general audience, we will know knowingly collect any data from children under the age of 16 or sell products to children. If you are under the age of 16, you are not permitted to use or submit data to our website. 

Protected Health Information ("PHI")

Certain confidential health information may be submitted to be included on the products Keel offers. Your PHI may be stored electronically and no security measures can guarantee perfection. Submission of your PHI is at your own risk.

Keel may use your submitted PHI for the purposes of providing you with the products and services it sells. Keel will not sell or disclose your PHI to any third party except when required by law. 

How We Collect Your Data

We may collect your personal data in one of the following ways:

• When you create an account with us
• When you provide additional information directly into our products and services
• When you visit our website
• When you express an interest to use our services
• When you contact us for service related queries
• When you engage with us on social media
• When you review our services
• When you interact with our website (see further information in the section entitled 'Our Use of Cookies')
  
• When you subscribe to our newsletter or blog
• When you contact us with queries using our website chatbot
• When you buy products/services using our online checkout

We may also receive data about you from various third parties, including:

• Technical data from analytics providers. Please see further information in the section entitled 'Our Use of Analytics'
• Technical data from our website and cookies providers. Please see further information in the section entitled 'Our Use of Cookies'
• Contact and/or transactional data from our trusted third party providers. Please see further information in the section entitled 'How We Share Your Data'
  

Keel may use the following third-party providers, and you are directed to review each individual cookie policy:

Google Analytics

Facebook Pixel

How We Use Your Personal Data

We will only collect and process your personal data where we have a legal basis to do so. As a data controller, the legal basis for our collection and use of your personal data varies depending on the manner and purpose for which we collected it. We will only collect personal data from you when:

• We have your consent to do so, or
• We need your personal data to perform a contract with you, or
• We are pursuing our legitimate interests in a way that you might reasonably expect to be a part of running our business and that does not significantly impact your interests, rights, and freedoms. For example, communicating with you if we have a sufficient legal ground based on the e-marketing laws in your country
• We have a legal obligation to collect or disclose personal data from you (for example, in suspected instances of fraud we may need to give personal data to relevant government bodies).

Why We Process Your Personal Data

We process your personal data in order to fulfil any of the activities below:

• Setting up an account with us (Legal basis: Performance of a contract)
• Providing, operating, and maintaining our services (Legal basis: Performance of a contract)
• Providing communications to existing customers or subscribed users (Legal basis: Consent or Legitimate Interest)
• Processing and completing transactions, and sending related information, including transaction confirmations and invoices (Legal basis: Performance of a contract)
• Managing our customers’ use of our services, responding to enquiries and comments, and providing customer service and support (Legal basis: Performance of a contract)
• Sending customers technical alerts, updates, security notifications, and administrative communications (Legal basis: Performance of a contract)
• Analytics to improve our website, products, services, and features for a better user experience. (Legal basis: Legitimate Interest or Consent - see the "Our Use of Analytics" sections for more information)
• Investigating and preventing fraudulent activities, unauthorized access to our services, and other illegal activities (Legal basis: Legal Obligation)
• Processing your job application (Legal basis: Consent)
• Email marketing (if applicable): Where we have a legal basis, we may send emails about our store, new products, and other updates (Legal basis: Legitimate Interest or Consent - see our “Marketing Preferences” section for more information).
  

How We Share Your Data

We sometimes share your personal data with our trusted categories of third parties we use to conduct our business. Our trusted categories of third parties include:

• Website provider
• Cloud service (SaaS) providers
• Social media providers
• Professional services providers (e.g., our lawyers, accountants, and insurance providers)
• E-marketing providers
• Advertising providers
  
• Payment providers

As part of fraud monitoring and prevention, we may be legally required to share your personal data with government bodies and law enforcement. Please note that these bodies may retain a record of the information that we provide to them for this purpose.

Marketing Preferences

We may send you direct marketing communications, product information and promotional offers:

• If you have consented to receiving such communications from us
• If we have an existing business relationship with you and can rely on your implied consent
• If you are from a country where the laws permit us to send you such communications based on our legitimate interests, if you have bought a product or service from us, and have not opted out of receiving communications from us (for example the EEA or UK)
• If you are from a country where the laws permit us to send you such communications

The marketing communications we send will be in relation to our own products or services, your personal data will not be used for third-party direct marketing unless separate explicit consent has been collected for that or you are from a country where the laws permit such processing.

You will always have full control of your marketing preferences. If you do not wish to continue receiving marketing information from us at any time:

• You can unsubscribe by using the unsubscribe directions or link included in marketing communication from us; or
• You may withdraw your consent by contacting us by e-mail at support@keelbadges.com

Customers located in certain regions, such as the EEA and UK, also have the right to object to their personal data being processed for direct marketing purposes at any time. If you would like to object you can contact us by e-mail at support@keelbadges.com

We will process all requests as soon as possible, but please note that due to the nature of our IT systems and servers it may take a few days for any opt-out request to be implemented.

Our use of cookies

Our website uses cookies. They help us to provide you with the very best experience when you browse our website and to make improvements to our website. You can accept or reject cookies by clicking on the cookie consent banner on our website.

Our use of analytics

We use analytics tools on our website and services. For example, we use tools such as Google Analytics to analyze and improve our suite of product features, website content, knowledge center content and marketing campaigns.

If you would like any further information about the data collected by these third parties or the way in which the data is used, please contact us on support@keelbadges.com

Our use of targeted advertising

We use targeted advertising tools to advertise our services, including (but not limited to):

• Google Analytics
• Facebook (including Instagram)
• TikTok
• Google Ads

We use these tools to deliver relevant content to you in marketing communications (where applicable), and to measure the effectiveness of the advertising provided.

If you would like any further information about the data collected by these third parties or would like to opt-out of targeted advertising, please contact us on support@keelbadges.com

Links to other websites and third parties

Our website may include links to social media platforms and other websites. If you follow a link to any of these platforms or websites, please note that they their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to their platforms or websites.

Securing your data

The communication between your browser and our website uses a secure encrypted connection wherever your personal data is involved.

We have put in place physical, electronic and managerial security procedures in the storage and disclosure of your personal data to protect it against accidental loss, destruction or damage. Nevertheless, any data transmission over the internet or by any other means can never be fully secure, such is the character of the internet, and provision of personal data by you to us is at your own risk. We take all reasonable measures to protect your personal data by putting appropriate technical and operational security measures in place.

When we disclose your personal data to trusted third parties (for the purposes set out in this Privacy Policy), we require all third parties to have appropriate technical and operational security measures in place to protect your personal data, and we work with them to ensure that your data privacy rights are respected. Where your personal data is shared with a third party, it must only be used for the purposes for which it was supplied.

In the unfortunate event of a personal data breach, we will notify you and any applicable data protection authority when we are legally required to do so.

Retaining Your Data

We will not keep your personal data for longer than is necessary and when we no longer need to keep it, we will securely destroy, delete or anonymize it in line with this policy.

Having obtained your consent (or other legal basis) to contact you, we will retain your personal data for marketing and analysis purposes until you withdraw your consent or unsubscribe. If you choose to withdraw your consent or unsubscribe from marketing, we will delete your personal data from our systems, unless we have another legal basis to retain it, which may include performance of our contract with you or to maintain your contact details on an 'unsubscribed list' to ensure we do not send you further communications.

We may need to retain your personal data to satisfy our legal obligations, to deal with complaints and queries, in order to resolve, litigate or defend a dispute and to prevent fraud and abuse.