Keel’s name is rooted in the legacy of a person that embodied what our purpose is. Keel is here to motivate, encourage, inspire, and remind you of what matters most.

Over the course of 2 years, we worked to turn that purpose into a tangible means to ignite your passion and fuel your fire. We
turned our vision into a reality so that you can keep the motivation to do the same with yours.

These are big dreams for a brand that was built in a basement. However, we don’t plan to stop with you. We believe that there is no greater power for good than humans living up to their full potential.

We'll never stop working to impact people and push them to become the next best version of themselves, this is the only way to achieve a world that is the next best version for everyone else.